PRODUCT DESCRIPTION Voluminous Extra-Volume Collagen Mascara with lash-plumping technology delivers breathtaking volume and incredible wear. The Hydra-Collagen Complex Formula is infused with collagen, to enhance the thickness of your lashes for up to 12X more impact without any clumps. Patented Instant Impact Brush is 50% bigger than a classic brush so it builds that incredible volume fast. Lash plumping technology 12X impact Breathtaking volume Place the brush at the base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly. BRAND STORY By L'Oreal Paris L'Oreal Paris Makeup Voluminous Extra Volume Collagen Plumping Mascara, Blackest Black, 0.34 fl oz. 1 Count (Pack of 1) Washable Blackest Black